Your strategic UX leader with 18 years of hands-on experience

👉🏻 Freelance product designer for 12+ years

👉🏻 Leading teams for 7+ years

👂🏻 How can I help you?

Big Thinker, Serving Leader

  • Design Team Scaling

    B2B | SaaS | Revenue dashboard | 750fte

    • Growing the team from one to seven
    • Cross-team collaboration with 5 teams
    • Implementing rituals and processes
    • Managed and coached one-on-one over two years

    Read the FLYR Case

  • Design Sprint facilitation

    • Organised and facilitated a five-day Design Sprint for MAU, the Architecture academy
    • The students developed prototypes for their online journey and tested them
    • Wire framing and designing in Figma

    Read the MAU Case

And now, let’s talk Design

I lead Design Teams because, at the heart, I’m a designer. Have been for quite a while too. Here’s a number of cases

Design Cases

  • Making things Simpler

    B2B | SaaS | Revenue dashboard | 750fte

    • Restructuring features makes them more effective
    • Users completed tasks quicker
    • Failed once, learned from mistakes

    This is what we did

  • Rebuild a banking app

    B2C | App | 11,000fte

    • Restructure and build the NN app from scratch
    • Research based information architecture
    • Tested succesfully

    The NN App